OUR STEPS TO GET YOUR

Home Sold

in Johnson City, TN

HOW NICE to

meet you.


Curious about the market? You're not alone. The real estate landscape is shifting: inventory is rising, competition is increasing, and today’s buyers are more selective than ever. That’s why working with a strategic partner matters more than ever. I supply real-time insights, a competitive strategy, and expert marketing to get your home sold fast and for top dollar.


I’m here to keep you fully informed on:

  • Current market trends and local pricing shifts
  • What similar homes are selling for (and what they’re not)
  • Buyer behavior and interest rates that impact your sale

This helps you price competitively and avoid sitting on the market too long.


I don’t just list your home, I launch it with:

  • Professional photography and video tours
  • Targeted social media and Google advertising
  • Premium listing placement on all major platforms
  • Email blasts to a network of active buyers and agents
  • Open houses and private showings tailored to serious buyers


You don’t have to figure it all out on your own. I’m here to guide you every step of the way with real advice, clear communication, and a plan that actually works. No pressure, just a focused strategy to help you sell with confidence and ease.



- Brooke Pennington

Your Current

competition

Active listings in johnson city, TN

How’s the market?

Here’s what’s happening in the market right now

Before you make a move, it helps to understand what’s really happening in the Johnson City market right now.


Johnson City continues to see strong demand and steady growth, driven by its vibrant mix of new development, established neighborhoods, and proximity to ETSU and downtown amenities. This live report gives you a real-time look at what’s trending locally, from shifting home values and average days on market to how inventory is shaping up across different price points.


If you’re curious about what’s truly driving the Johnson City market, this is the best place to start. The data updates automatically, so you’re always seeing the most accurate and up-to-date view of the area.


Click the image to the left to open the live report and explore the latest trends for yourself.

Also keeping an eye on nearby markets?


Gray’s market stays consistently active thanks to its peaceful neighborhoods and easy access to both Johnson City and Kingsport. This live report gives you a real-time look at local trends.


Click the image to the left to view the latest Gray, TN market data in real time.
Click Here For A Custom Home Evaluation

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Preparing your home


FIRST IMPRESSIONS


Just as first impressions are important when meeting people, they can also make or break a home sale. When potential buyers walk into your house, they will start to evaluate everything they see. Their impression will ultimately determine how much they’re willing to offer on the property...or even if they’ll be interested in buying it at all.


cleanliness


You wouldn’t show up to an important job interview in wrinkled clothes — and selling your home is no different. First impressions matter.

Buyers are easily distracted and tend to focus on the negatives instead of the positives of each home they tour. Each dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home, which means a lower offer amount and more time on the market for you..


Repairs


There are several reasons to complete repairs on your home before you put it on the market. Ultimately, buyers will pay more for a home to avoid the work of fixing it, and they will pay faster.

Moreover, any money you invest into repairs before you list — when you have time to price-shop and use a little bit of elbow grease — will be far less than the quote from the home inspector or the concessions the buyers will want.

The good news is that most repairs are merely cosmetic and relatively inexpensive. Think of the things on your to-do list: that leaky faucet and the cracked bathroom tile were bothering you when you lived in the house, and they’re going to bother the new owners too.


We can provide guidance on decluttering and recommend repairs or alterations that can boost your home’s value. Our goal is to present your home in its best possible light, because first impressions last a lifetime.

    Interior

  • Wash all windows and mirrors
  • Remove pet-related items and food
  • Take personal items off the walls
  • All laundry is either put away or hidden
  • Take all trash out
  • Move all sensitive paperwork and medication to a secure area


   Exterior

  • Wash all windows and clean screens
  • Touch up paint
  • Move any extra vehicles from the driveway
  • Display seasonal flowers and landscaping
  • Weed any flower beds
  • Clean the front porch and secure any loose handrails


Staging your Home

Staging makes your house look and feel like a model home. It’s the process of simplifying, rearranging furniture, adding decorative elements, and depersonalizing a home to maximize its appeal to buyers. The whole point of staging your house is to make it easy for prospective home buyers to envision themselves living in your home. To be successful, there are a few things you need to understand about what characteristics of a house are universally appealing to homebuyers.

PROS OF STAGING

+ Staging makes the listing photos look phenomenal, attracting more buyers into the home

+ Staging allows buyers to envision themselves living in your home

+ Staging has been proven to get a higher price in a shorter time


I’ve partnered with Home Styling Studio, a local professional staging & design company to provide my clients with valuable resources to help their property sell for more, faster.

  • Ultimate Home Selling Guide – Step-by-step video resource to get your home show-ready.
  • Pay-at-Close Funds – Cover repairs or updates with no upfront costs.
  • Professional Staging Guidance – Showcase your home’s best features and overcome buyer objections.
  • Faster, Higher Offers – Proven strategies to maximize profit and minimize time on the market.



83%

OF BUYERS’ AGENTS SAID STAGING A HOME MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME.

67%

OF TOP AGENTS SAY THAT HOME STAGING HELPS A SELLER FETCH MORE MONEY FOR THEIR HOUSE AT RESALE.

40%

OF BUYERS’ AGENTS CITED THAT HOME STAGING HAD AN EFFECT ON MOST BUYERS’ VIEW OF THE HOME.

professional photography

More than 95% of home buyers begin their search on the internet, which means your photos are often the very first showing your home will ever have. High-quality, professional photography can make the difference between a buyer scheduling a showing or scrolling right past.

We hire a skilled real estate photographer to capture your home at its best. Each image is carefully edited to ensure the lighting, angles, and details highlight your property’s strongest features.

Our goal is to create an immediate, positive impression that motivates buyers to take the next step and see your home in person. Because in today’s market, great photos don’t just showcase your home, they sell it.

Targeted Digital Presence

OPEN HOUSES


Some buyers prefer to explore a home at their own pace, without the pressure of a private showing. These are what we call “two-step buyers.” They often start by visiting the open house to get a feel for the space, then return later with their agent for a more detailed tour.

Hosting an open house gives your home extra exposure and helps capture those early-stage buyers who are still narrowing down their options. We make sure your open house gets maximum visibility through:


  • Online Exposure: Your open house is promoted on all major real estate sites, including Zillow, Trulia, and the local MLS.
  • Neighborhood Signage: Directional and promotional signs are strategically placed to draw in local traffic and nearby buyers.
  • Social Media Promotion: The event is shared across our social media pages and website to reach active and passive buyers.
  • Targeted Social Ads: Paid advertising ensures your open house is seen by the right audience in your area.


The goal is simple: create a steady flow of qualified buyers through your door and make sure your home leaves a lasting impression once they’re inside.

follow up

When buyers are excited about a home, they want answers now, not hours later. Quick responses can be the difference between a showing and a missed opportunity.

That's why it's so important to work with someone who’s ready to move when you are. We make use of all resources available to us to ensure buyers are able to request a tour quickly, from instant showing alerts to flexible scheduling tools. 

We make speed and communication a priority. We respond fast, coordinate showings efficiently, and keep you in the loop every step of the way. 

WHY CLIENTS CHOOSE US

Click Here For A Custom Home Evaluation

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Today’s Home Search Trends


Red Door Agency was founded on the principles of “real estate, redefined.” Simply, we want to change not only how real estate is handled from a brokerage standpoint, but also through the experience of every one of our clients. We believe in people, collaboration, and being cutting edge in every aspect of real estate transactions.


We believe each and every listing should hit the market with the best potential to attract interested buyers. From the listing process to tech forward approaches to marketing we work with you to ensure your property will have its best chance to sell at its highest value no matter the market conditions. 


We proudly stand as one of the few 100% locally owned and operated real estate brokerages in our Region. 

We are invested in the growth and success of each community we service because we live here too!